“What we consume now is not objects or events, but our experience of them. Just as we never need to leave our cars, so we never need to leave our own skulls. The experience is already out there, as ready-made as a pizza, as bluntly objective as a boulder, and all we need to do is receive it. It is as though there is an experience hanging in the air, waiting for a human subject to come alone and have it. Niagara Falls, Dublin Castle and the Great Wall of China do our experiencing for us. They come ready-interpreted, thus saving us a lot of inconvenient labour. What matters is not the place itself but the act of consuming it. We buy an experience like we pick up a T-shirt.”

“Just as it looks as though the sun moves round the earth, so ordinary language seems to invert the relations between signifiers and signifieds, or words and their meanings. In everyday speech, it seems as though the word is simply the obedient transmitter of the meaning. It is as though it evaporates into it. If language did not conceal its operations in this way, we might be so enraptured by its music that, like the Lotus Eaters, we would never get anything done - rather as for Nietzsche, if we were mindful of the appalling butchery which produced civilised humanity, we would never get out of bed. Ordinary language, like history for Nietzsche or the ego for Freud, operates by a kind of salutary amnesia or repression. Poetry is the kind of writing which stands this inversion of form and content, or signifier and signified, on its feet again. It makes it hard for us to brush aside the words to get at the meanings. It makes it clear that the signified is the result of a complex play of signifiers. And in doing so, it allows us to experience the very medium of our experience.”

“Without imagination we should be lost; for only with its help can we interpret our experience, turn it into experience of an outer world, and thus make use of it in understanding what and where we are, and what we need to do.”

“The imagination is also sometimes commended for offering us in vicarious form experiences which we are unable to enjoy at first hand. If you can't afford an air ticket to Kuala Lumpur, you can always read Conrad and imagine yourself in South-East Asia. If you have been monotonously married for forty years, you can always lay furtive hands on a copy of James Joyce's letters. Literature on this view is a kind of supplement to our unavoidably impoverished lives - a sort of spiritual prosthesis which extends our capabilities beyond their normal restricted range. It is true that everyone's experience is bound to be limited, and that art can valuably augment it. But why the lives of so many people should be imaginatively impoverished is then a question that can be easily passed over.”

“[A] great deal of what we believe we do not know firsthand; instead we have faith in the knowledge of specialists.”

“Astonishingly, we are saved not by a special apparatus known as religion, but by the quality of our everyday relations with one another.”

“Mindful consumption is the object of this precept. We are what we consume. If we look deeply into the items that we consume every day, we will come to know our own nature very well. We have to eat, drink, consume, but if we do it unmindfully, we may destroy our bodies and our consciousness, showing ingratitude toward our ancestors, our parents, and future generations (66).”