“But I don't believe in reincarnation!" he protested.SQUEAK.And this, Mr Pounder understood with absolute rodent clarity, meant: reincarnation believes in you.”

“I believe in reincarnation,” [Bjorn] said.I KNOW.“I tried to live a good life. Does that help?”THAT’S NOT UP TO ME. Death coughed. OF COURSE... SINCE YOU BELIEVE IN REINCARNATION... YOU’LL BE BJORN AGAIN.”

“Building a temple didn't mean you believed in gods, it just meant you believed in architecture.”

“I don't hold with paddlin' with the occult," said Granny firmly. "Once you start paddlin' with the occult you start believing in spirits, and when you start believing in spirits you start believing in demons, and then before you know where you are you're believing in gods. And then you're in trouble.""But all them things exist," said Nanny Ogg."That's no call to go around believing in them. It only encourages 'em.”

“The short conversation that follows eventually led to a tree religion. Its tenet of faith was this: a tree that was a good tree and led a clean decent and upstanding life could be assured of a future life after death. If it was very good indeed it would eventually be reincarnated as five thousand rolls of lavatory paper.”

“Ah," said Mr Pin. "Right. I remember. You are concerned citizens." He knew about concerned citizens. Wherever they were, they all spoke the same private language, where 'traditional values' meant 'hang someone'.”

“Wizards don't believe in gods in the same way that most people don't find it necessary to believe in, say, tables. They know they're there, they know they're there for a purpose, they'd probably agree that they have a place in a well-organised universe, but they wouldn't see the point of believing, of going around saying "O great table, without whom we are as naught." Anyway, either the gods are there whether you believe in them or not, or exist only as a function of the belief, so either way you might as well ignore the whole business and, as it were, eat off your knees.”