“It was octarine, the colour of magic. It was alive and glowing and vibrant and it was the undisputed pigment of the imagination, because wherever it appeared it was a sign that mere matter was a servant of the powers of the magical mind. It was enchantment itself.But Rincewind always thought it looked a sort of greenish-purple.”

“They think written words are even more powerful,’ whispered the toad. ‘They think all writing is magic. Words worry them. See their swords? They glow blue in the presence of lawyers.”

“Magic never dies. It merely fades away.”

“Ninety percent of most magic merely consists of knowing one extra fact.”

“This time it had been magic. And it didn't stop being magic just because you found out how it was done.”

“And that's what I don't like about magic, Captain. 'cos it's *magic*. You can't ask questions, it's magic. It doesn't explain anything, it's magic. You don't know where it comes from, it's magic! That's what I don't like about magic, it does everything by magic!”

“It doesn't stop being magic just because you know how it works.”