“Why not? If enough people believe, you can be god of anything…”

“The stories never said why she was wicked. It was enough to be an old woman, enough to be all alone, enough to look strange because you have no teeth. It was enough to be called a witch. If it came to that, the book never gave you the evidence of anything. It talked about "a handsome prince"... was he really, or was it just because he was a prince that people called handsome? As for "a girl who was as beautiful as the day was long"... well, which day? In midwinter it hardly ever got light! The stories don't want you to think, they just wanted you to believe what you were told...”

“People needed to believe in gods, if only because it was so hard to believe in people.”

“Why are you always in such a hurry, Mr. Lipwig?”“Because people don’t like change. But make the change happen fast enough and you go from one type of normal to another.”

“Building a temple didn't mean you believed in gods, it just meant you believed in architecture.”

“Yeah, all right, but everyone knows they torture people," mumbled Sam."Do they?" said Vimes. "Then why doesn't anyone do anything about it?""'cos they torture people.”

“The gods of the Disc have never bothered much about judging the souls of the dead, and so people only go to hell if that's where they believe, in their deepest heart, that they deserve to go. Which they won't do if they don't know about it. This explains why it is so important to shoot missionaries on sight.”