“Usually the recipe for a bestseller is to give people what they want. My challenge is and was: Give them what they do not expect. Be severe with them. The world of media is full of easy answers, wash-and-wear philosophies, instant ecstacies, what-me-worry Epiphanies. Probably readers want a little more.”

Umberto Eco

Umberto Eco - “Usually the recipe for a bestseller is to...” 1

Similar quotes

“If You don't give readers what they want, they'll be mad at you. If you give them what they do want, they'll be even more mad at you.”

Cassandra Clare
Read more

“I like to think of what happens to characters in good novels and stories as knots--things keep knotting up. And by the end of the story--readers see an unknotting of sorts. Not what you expect, not the easy answers you get on TV, not wash and wear philosophies, but a reproduction of believable, emotional experiences.”

Terry McMillan
Read more

“Don’t give people what they want, give them what they need.”

Joss Whedon
Read more

“She told me that if magic gives people what they want, then not using magic can give them what they need.”

Terry Pratchett
Read more

“If I start giving people what they like I'll turn into one of them and I don't want to be one of them I want to be one of me.”

Craig Ferguson
Read more