“the origin of consciousness is the initiation of the sign-user into the world of signs by a sign-giver.”

“The fateful law of human semiotics is this: that of all the objects in the entire Cosmos which the sign-user can apprehend through the conjoining of signifier and signified (word uttered and thing beheld), there is one which forever escapes his comprehension--and that is the sign-user himself...The self of the sign-user can never be grasped, because, once the self locates itself at the dead center of its world, there is no signified to which a signifier can be joined to make a sign. The self has no sign of itself. No signifier applies. All signifiers apply equally.”

“This is the perennial danger which besets semiotics: what with man being preeminently the sign-using creature, and what with man using signs in everything that he does, semiotics runs the risk of being about everything and hence about nothing.”

“Hatred strikes me as one of the few signs of life remaining in the world. This is another thing about the world which is upsidedown: all the friendly and likable people seem dead to me; only the haters seem alive.”

“All arguments between the traditional scientific view of man as organism, a locus of needs and drives, and a Christian view of man as a spiritual being not only unresolvable at the present level of discourse but are also profoundly boring...From the scientific view at least, a new model of man is needed, something other than man conceived as a locus of bio-psycho-sociological needs and drives.Such an anthropological model might be provided by semiotics, that is, the study of man as the sign-using creature and, specifically, the study of the self and consciousness as derivatives of the sign-function.”

“Whenever I feel bad, I go to the library and read controversial periodicals. Though I do not know whether I am a liberal or a conservative, I am nevertheless enlivened by the hatred which one bears the other. In fact, this hatred strikes me as one of the few signs of life remaining in the world.”

“Thought Experiment: You are a native of New York City, you live in New York, work in New York, travel about the city with no particular emotion except a mild boredom, unease, exasperation, and dislike especially for, say, Times Square and Brooklyn, and a longing for a Connecticut farmhouse. Later you become an astronaut and wander in space for years. You land on a strange, unexplored (you think) planet. There you find a road sign with an arrow, erected by a previous astronaut in the manner of GIs in World War II: 'Brooklyn 9.6 light-years.' Explain your emotion.”